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Boardwalk was commissioned to develop a comprehensive corporate identity system for Trillium Digital Systems. After extensive exploration, we delivered a solution based on an abstract representation of the protocols that allow software applications to communicate with each other. The system was extended into signage and all company printed material.
As a young startup, Trillium did not have the budget for traditional advertising. Boardwalk consulted with them and developed a poster that showed the interconnectivity of the entire telecom “universe”, and the many connection points where Trillium software plays a vital role. The poster was an instant hit, becoming a must-have possession among software engineers, telecom entrepreneurs, venture capitalists, investment bankers and financial analysts.
As Trillium – and the industry – grew, Boardwalk published updated posters. With the first poster, Trillium just wanted to look like a market leader. By the fifth poster, they actually were the market leader, eventually becoming acquired by Intel.
Client Evaluation
During the 13 years I’ve worked with them, I’ve occasionally hired other designers and marketing consultants, but I’ve always come back to Boardwalk. They bring great and energetic creative ideas to any discussion, yet they temper them with a pragmatic approach to practical marketing issues. Boardwalk also deserves credit for being able to step into businesses that they may initially know little about. They quickly gain the industry understanding that allows them to develop strong and effective positioning recommendations. Boardwalk played an important part in helping us realize our vision of establishing Trillium as the gold standard within our market segment. In a changing environment, we had confidence that Boardwalk would do what they said they were going to do and do it well. Their professionalism, creativity, knowledge and skills brought us a peace of mind for our marketing and branding efforts that was invaluable.
Jeff Lawrence
Co-founder, President and CEO of Trillium Digital Systems, and Chief Technology Officer, Network Communications Group of Intel Corporation
Current President and CEO of Clivia Systems
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