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Boardwalk was asked to develop a corporate identity system for Tony Hawk, Inc., the licensing and merchandising arm of a world-famous skateboarding champion. The brand had to reflect the company’s position as a reliable business partner for blue chip sponsors and licensees while, at the same time, remain relatable to Tony's fans by maintaining his authenticity – his "street cred". We also established basic rules for the use of the identity and distributed artwork and guidelines to all licensees.
Client Evaluation
You guys are awesome!
Pat Hawk
Vice President
Tony Hawk, Inc.
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