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St. Jude Medical Center – Brand advertising |
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Over the past 75 years, St. Jude has evolved from a small community hospital to a major regional medical center. Public perceptions of the hospital, however, were not keeping up with its rapidly growing clinical reputation.
To improve those perceptions, and to bring them in line with the hospital’s actual capabilities, we launched a fully integrated repositioning effort. This consumer campaign targeted women 25 to 65 and introduced surprising new information about the hospital’s advanced expertise and technology while, at the same time, reinforcing pre-existing positive impressions of the hospital’s commitment to care.
The campaign won an In-Awe Award from the Medical Marketing Association
Client Evaluation
Boardwalk has been able to help us develop and implement a long-term strategic marketing plan designed to promote and position St. Jude Medical Center as a world-class hospital to our many constituencies. Their ability to communicate effectively and create messages targeting key groups has helped us build name recognition and brand loyalty. And as impressed as I am by their … skills, it is their professionalism, team spirit and flexibility in working within our budget and deadlines that I find remarkable. I expect quality, but it is service that seals the deal, and Boardwalk offers both. I absolutely have no reservations in recommending Boardwalk, and look forward to working with them in the future.
Dru Ann Copping
Vice President, Marketing and Public Affairs
St. Jude Medical Center
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