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St. Jude Medical Center – Blueprint for Excellence |
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Large, on-going construction projects at a hospital can cause disruption and stress for patients, families, doctors and staff. The best way to alleviate that burden is to turn constituencies into true stakeholders by reminding them of the importance of medical progress and by providing them with useful information about the development’s schedules, changes and progress.
Boardwalk launched a branding program for the construction project, created the name “Blueprint for Excellence”, established graphic vocabulary for all related communications and developed all components of the campaign including signage, posters, brochures, maps, invitations, collateral and more.
Client Evaluation
Boardwalk has been able to help us develop and implement a long-term strategic marketing plan designed to promote and position St. Jude Medical Center as a world-class hospital to our many constituencies. Their ability to communicate effectively and create messages targeting key groups has helped us build name recognition and brand loyalty. And as impressed as I am by their … skills, it is their professionalism, team spirit and flexibility in working within our budget and deadlines that I find remarkable. I expect quality, but it is service that seals the deal, and Boardwalk offers both. I absolutely have no reservations in recommending Boardwalk, and look forward to working with them in the future.
Dru Ann Copping
Vice President, Marketing and Public Affairs
St. Jude Medical Center
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